Founded by a husband-and-wife duo with deep roots in music, art, and the dark subculture, our brand is a tribute to the unapologetic misfits, the dreamers of the night, and those who embrace the beauty in darkness.
Immersed in the vibrant goth communities of the Bay Area and LA, Sage proudly embraces her role as an elder goth, driven by a desire to connect with her generation and others who truly appreciate the essence of the goth aesthetic. Her husband brings his deep roots in the punk scene and a background in glam bands, along with invaluable experience working with renowned music fashion designer JGerard. Together, their shared history and passion laid the foundation for creating a brand that celebrates individuality and the timeless spirit of subculture.
Bones In Black is here to fill a void in subcultural fashion design, blending bold, goth-inspired designs with empowering messages that celebrate self-expression, individuality, and resilience.
Our debut collection features statement tees with phrases that inspire confidence and defy judgment—clothing that encourages you to be unapologetically yourself. Every piece is designed to reflect the unique energy of the subculture we hold dear, combining dark elegance with a rebellious spirit.
This isn’t just fashion; it’s a reminder to stand tall in your truth and own your identity. Welcome to Bones In Black, where you’re not just wearing clothes—you’re making a statement.
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